Cookie Policy
1. Introduction
Magic & Smiles (“we,” “us,” or “our”) operates the website magicandsmiles.com (the “Site”). This Cookie Policy explains what cookies are, how we use them, the types of cookies we may use, and your rights to control our use of cookies. This policy should be read alongside our Privacy Policy.
By continuing to use our Site, you acknowledge that you have read and understood this Cookie Policy.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work efficiently, improve user experience, and provide reporting information to site owners.
Cookies may be first-party (set by us directly) or third-party (set by external services we use). They may also be session cookies (deleted when you close your browser) or persistent cookies (which remain on your device for a set period or until you delete them).
3. How We Use Cookies
We use cookies for the following purposes:
- To ensure the proper functioning of our Site and shopping cart
- To remember your preferences and settings
- To analyze how visitors use our Site so we can improve it
- To deliver relevant content and, where applicable, advertising
- To support security and fraud prevention
- To comply with legal obligations
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Site to function and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences, logging in, or adding items to your cart. Without these cookies, services you have requested cannot be provided.
| Cookie Name | Purpose | Duration |
|---|---|---|
| Session ID | Maintains your shopping session | Session |
| Cart token | Preserves items in your cart | Session / Persistent |
| CSRF token | Protects against cross-site request forgery | Session |
| Cookie consent | Stores your cookie preferences | 12 months |
4.2 Performance & Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us understand which pages are most and least popular and how visitors move around the Site. All information collected is aggregated and anonymous.
Google Analytics – We use Google Analytics to collect data about how visitors use our Site. Google Analytics uses cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to arriving. We use this information only to improve the Site.
Google Analytics collects only the IP address assigned to you on the date you visit the Site, not your name or other personally identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.
Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Distinguishes users | 2 years | |
| ga* | Maintains session state | 2 years | |
| _gid | Distinguishes users | 24 hours | |
| _gat | Throttles request rate | 1 minute |
4.3 Functional Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we use on our pages.
| Cookie Name | Purpose | Duration |
|---|---|---|
| Language preference | Remembers your language setting | 12 months |
| Currency preference | Remembers your selected currency | 12 months |
| Recently viewed | Remembers products you have viewed | 30 days |
4.4 Targeting & Advertising Cookies
These cookies may be set through our Site by third-party advertising partners to build a profile of your interests and show you relevant advertisements on other sites. They work by uniquely identifying your browser and device.
Common third-party advertising cookies that may be present on our Site include those from:
- Meta (Facebook/Instagram) – for retargeting and audience matching
- Google Ads – for conversion tracking and remarketing
We will not deploy targeting cookies without your explicit consent where required by applicable law.
4.5 Social Media Cookies
If you use social sharing buttons on our Site, those third-party platforms (such as Facebook, Instagram, Pinterest) may set cookies. We do not control these cookies; please refer to each platform’s own cookie policy.
5. Third-Party Cookies
Some cookies are placed by third parties on our behalf. These third parties may include analytics providers, payment processors, and marketing platforms. We do not have direct control over the information collected by third-party cookies. Please refer to the relevant third party’s privacy and cookie policy for more information.
6. Legal Basis for Using Cookies
Depending on the type of cookie and your location, we may rely on one of the following legal bases:
- Consent – For non-essential cookies (analytics, functional, advertising), we will ask for your consent before placing them where required by law.
- Legitimate Interests – For strictly necessary cookies required for the Site’s operation.
- Legal Obligation – Where we are required by law to use certain cookies.
7. Your Cookie Rights & How to Control Cookies
7.1 Cookie Consent Banner
When you first visit our Site, you will be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or customize your preferences by category.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or to alert you when cookies are being sent. However, if you disable cookies, some parts of our Site may not function properly.
Browser-specific instructions:
- Chrome: chrome://settings/cookies
- Firefox: about:preferences#privacy
- Safari: Preferences → Privacy
- Edge: Settings → Cookies and site permissions
7.3 Opt-Out Tools
You may opt out of specific third-party cookies using the tools below:
- Google Analytics: tools.google.com/dlpage/gaoptout
- Google Ads: adssettings.google.com
- Meta (Facebook): facebook.com/ads/preferences
- Digital Advertising Alliance (US): optout.aboutads.info
- Network Advertising Initiative: optout.networkadvertising.org
8. Your Rights Under Applicable Law
8.1 GDPR (European Union / EEA Residents)
If you are located in the EU or EEA, you have the right to:
- Withdraw your consent to non-essential cookies at any time
- Access, correct, or delete personal data collected via cookies
- Object to or restrict processing of your data
- Lodge a complaint with your local supervisory authority
8.2 ePrivacy Directive
We comply with the EU ePrivacy Directive (as implemented in applicable national law), which requires us to obtain your prior informed consent before placing non-essential cookies on your device.
8.3 CCPA (California Residents)
Under the California Consumer Privacy Act, California residents have the right to:
- Know what personal information is collected about them via cookies
- Request deletion of personal information collected via cookies
- Opt out of the sale or sharing of personal information
- Non-discrimination for exercising their privacy rights
We do not sell personal information as defined under the CCPA. To submit a request, contact us at don@dcncworld.com.
8.4 COPPA (Children Under 13)
Our Site is not directed to children under the age of 13. We do not knowingly use cookies to collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.
9. Cookie Retention Periods
We retain cookie data only as long as necessary for the purposes outlined in this policy. Session cookies are deleted when you close your browser. Persistent cookies expire according to the durations listed in Section 4 above or as otherwise stated.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our data practices. We will post the updated policy on this page with a revised “Last Updated” date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.
11. Contact Us
If you have any questions about this Cookie Policy or our data practices, please contact us:
Magic & Smiles Website: magicandsmiles.com Email: don@magicandsmiles.com
This Cookie Policy works alongside our Privacy Policy to explain how we handle your data.
Effective Date: June 2, 2026 Last Updated: June 2, 2026